Casa Magda Brand Voice

Casa Magda is a premier vacation rental listing on Airbnb. With only art direction established, the client reached out for a strong voice to communicate these ideals: relaxation, nature, and design. Client provided photos of the house, before and after renovation, and gave an in-depth interview to reinforce brand identity. Philip used these elements to write copy across all sections of the website (including the landing page, Our Story, Features, Before & After, Discover, the guest manual, and social media) marketing Casa Magda as a retreat rather than hotel. The copy reflects a voice that’s inviting, calm, and soothing.

Client: Casa Magda
Content Strategist: Philip De Guzman