Land + Sun Brand Strategy and Voice Guidelines
Land + Sun is an e-commerce store focused on selling plants and design objects. Their mission is to improve health and wellness through transforming personal spaces and homes. Philip focused on creating the brand name, strategy, voice, and copy guidelines for his client. Paired with unique visuals and art direction, he developed a voice that’s aspirational, grounded, and sounds much alike that one friend who gives good advice.
Content Strategy Includes:
Name Development
Brand Strategy
Tone of Voice
Copy Guidelines
UX writing
Client: Anthony Brown President of Flora Fresh
Design & Creative Direction: Tiffany Jen
Content Strategist: Philip De Guzman